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VW goes 2D

At the 2019 Frankfurt Motor Show, Volkswagen has rolled out the final version of its first affordable long-range electric car, the ID.3. To complement this introduction, Volkswagen wanted to update…


19-09-2019 - News
 

Helvetica: in typography heaven

Helvetica was created in 1957 and still is one of the world’s most appreciated typographies. Recently, the legendary typography started a second life: Helvetica Now, a new version adapted to…


12-09-2019 - Logo Design
 

Haiti country branding

If you want to hang on to the holiday feeling, we present you a remarkable example of country branding: Haiti’s new logo. Haiti had a ‘brand’ exclusively designed to attract…


05-09-2019 - News
 

CustoCentrix: your retail accelerator

Freedelity is the practical, intelligent loyalty card that guarantees the protection of your personal data, whilst offering you a range of advantages with more than 800 traders in Belgium. Specifically…


29-08-2019 - News
 

A new home for Zembro

Zembro, the first intelligent bracelet specially designed for the elderly, was introduced in 2015. Zembro is an excellent example of a concept brand that can be used for various applications.…


22-08-2019 - News
 

Lutosa becomes Belviva

Frozen potato brand Lutosa disappears from the Belgian market. British company Nomad Foods – owner of Iglo – acquired Lutosa in 2016. In 2013, McCain had taken over Lutosa from…


08-08-2019 - News
 

Libra logo: copycat?

The founder and CEO of the online bank Current claims that Facebook copied their company logo and used it for its new cryptocurrency: Libra by Calibra. Indeed, Calibra’s logo, introduced…


12-07-2019 - News
 

Innocent Gazpacho

A snapshot from Arles, the European capital of photography. Great example of a category extension: same brand, complementary product category. Remarkable believes Innocent Gazpacho has a bright future ahead. Do…


11-07-2019 - News
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